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That Calls for a Carlsberg — hvem kom først med Carlsbergs nye motto?
Opdatering kl. 13.50: Carlsbergs danske pressechef Jens Bekke melder, at Carlsberg har anvendt sloganet That calls for a Carlsberg fra 1957 til 1958. Carlsberg opruster på branding- og...
View ArticleWilliam Gibson, ham der opfandt ‘cyberspace’, om brand transmission & narrativer
“Brand vision transmission,” he said. “Yes?” She raised an eyebrow. “Narrative. Consumers don’t buy products, so much as narratives.” “That’s old,” she said. “It must be, because I’ve heard if (…) Read...
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